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A National Priority


A Message from the Minister

Australia’s tourism industry is one of our country’s greatest strengths. We are the number one tourism market in the world for spend per visitor and fast becoming a major destination for investment in new tourism infrastructure.

Located in the world’s strongest tourism region, and the largest global aviation market, Australia offers a secure and stable environment for tourism investors.

The Australian Government’s Tourism 2020 policy initiative aims to grow the industry’s overnight visitor expenditure from $70 billion in 2009 to more than $115 billion by 2020.

The Government’s role is to support tourism businesses do what they do best by creating the right operating environment. This means:

  • Encouraging high quality tourism experiences, including indigenous tourism
  • Limiting the tax, red tape and other regulatory burden industry faces
  • Undertaking coordinated and effective marketing campaigns to drive demand, and 
  • Working with industry to support the development of tourism infrastructure that can drive demand.

In line with these priorities, the Australian Government, and State and Territory Governments are actively encouraging investment in the tourism industry and implementing regulatory reform to improve Australia’s investment environment.

Tourism investment means more capital city accommodation, rejuvenated and high-quality product in regional areas, state-of-the-art business events facilities and innovative leisure attractions to meet the growing demand of our tourism industry.

Australia is open for business and our international industry is a key part of our drive for new investment.

The Hon Steven Ciobo MP

Minister for Trade, Tourism and Investment

Hon Steven Ciobo MP, Minister for Trade, Tourism and Investment

Regulatory Reform

As part of the Tourism 2020 strategy, Tourism Ministers have undertaken to reduce barriers to tourism investment.  

Tourism Ministers are focused on priority reforms to:

  • Simplify development processes
  • Reduce the time and cost of investing in Australian tourism infrastructure
  • Provide practical assistance to guide investors through approvals processes

Tourism Major Project Facilitation Service

The Tourism Major Project Facilitation Service (TMPF) is a free service, administered by Austrade, that provides proponents with a central contact person in the Australian Government to help guide proponents through Australian and state and territory government approval processes. 

Find out more about the Australian Government’s TMPF service.