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Australia’s vibrant tourism industry isn’t just about its cosmopolitan cities. Many icons and bucket-list spots are located across Australia’s regional destinations.

Tourism to regional Australia is on an upward trajectory with visitors increasing on average by 4.1 per cent per annum over the past five years. Abundant with natural attractions, Australia boasts a significant domestic tourism market, supported by record inbound growth. Coupled with its proximity to Asia’s thriving middle class seeking unique and authentic travel experiences, Australia is well placed to further capitalise on this opportunity.

The tourism potential in regional Australia is significant given the size of the country and diversity of experiences offered in each state and territory. With many regions offering a multitude of experiences across all key activities, destination drivers, new attractions, accommodations and offerings will serve both to take advantage of the current visitation and drive additional tourism.

275 million visitor nights were spent in regional Australia in 2016, up from 220 million in 2011 (Source: Tourism Research Australia).

Investors are able to take advantage of the growing interest in regional Australia – and be part of Australia’s record tourism growth story. Attracting investment into regional leisure travel destinations is now a major priority for the Australian Government. With the support of Colliers International, Tourism Australia and Austrade are pleased to present Tourism Investment in Regional Australia. 

Download a copy and discover why Australia’s vibrant tourism industry isn’t just about its cosmopolitan cities – many icons and bucket-list spots are located across Australia’s stunning regional destinations, allowing for opportunities across food and wine, beaches and islands, nature and outback, culture and heritage, and wellness. 

Featured Destinations

As part of the Australian Government's regional investment attraction strategy Tourism Australia and Austrade will initially target eight iconic tourism regions where the visitor economy is showing signs of growth, but has witnessed lower levels of investment.

State and Territory Governments have selected the following regions for the strategy. Click on the individual region tiles to download a one-page value proposition of the investment landscapes of each of these regions, including visitation trends, airport infrastructure, accommodation and investment trends. Or click here to download the suite of value propositions. 

Our Strategy

The Regional Tourism Infrastructure Investment Attraction Strategy (the strategy) is a five year commitment between Austrade and Tourism Australia to work with state, territory and local governments to create an environment conducive to attracting foreign direct investment (FDI) into regional tourism infrastructure.

For the purpose of this strategy, a region is any area outside Australia’s capital cities and the Gold Coast.

The strategy is a coordinated investment attraction and regulatory reform approach to support new product supply, refurbishing existing product and new tourism attractions and experiences in regional Australia to encourage increased overnight visitation and visitor expenditure.

To find out more about our strategy, visit the Austrade website.