East Coast, Tasmania
The East Coast of Tasmania is a destination boasting a diversity of landscapes and experiences for visitors. It is home to the renowned Freycinet National Park, Wineglass Bay and Saffire Freycinet luxury lodge. It is a destination where visitors can experience natural beauty, world class food and wine experiences in a beautiful, relaxing environment and truly feel like they can get away from the pressures of the every day.
Visitation to the East Coast of Tasmania has been on an upward trajectory over the past five years with growth in visitation increasing at an average rate of 7.2% per annum with 1.7 million visitor nights being spent in the destination in 2019.
East Coast Tasmania Tourism Growth 2015 to 2019
- All visitation - 7.2%
- International visitation - 22.5%
- Domestic visitation - 6.7%
- Overnight stays - 9.1%
Visitor arrivals into Tasmania’s main airport, Hobart International Airport, have been increasing on average by 5.1% each year, boosting visitation to the region. There will soon be the potential for direct flights from Asia to Tasmania with the runway currently being extended and discussions with international carriers understood to be underway. More flights from more destinations will mean increased demand for tourism infrastructure and accommodation options in the East Coast of Tasmania.
Traditional accommodation operations including hotels, motels and serviced apartments (HMSA), have experienced strong revenue per available room (RevPAR) growth, averaging 6.8% per annum over the four years to FY16. The higher room rates that operators have been able to achieve have been the primary driver with Average Daily Rate (ADR) increasing 3.9% per annum, up from $160 in FY12 to $186 in FY16. This represented a 22% ADR premium when compared to the accommodation providers in the Hobart Tourism Region. Accommodation performance data is not available for East Coast Tasmania for FY17 and FY18 due to an insufficient sample size.
East Coast Tasmania: HMSA Historical Trading Performance FY12 to FY16
|FY13||37.5% (-7.2%)||$167 (4.1%)||$63 (-3.3%)|
|FY14||41.2% (9.9%)||$168 (1.0%)||$69 (11.0%)|
|FY15||40.5% (-1.7%)||$183 (8.9%)||$84 (13.4%)|
|FY16||45.2% (11.6%)||$186 (1.6%)||$84 (13.4%)|
Continued interest in Tasmanian hotel and tourism property is expected, with state-wide economic growth continuing to outpace the national annual average, driven by positive population growth, an active consumer sector and strong tourism numbers. This backdrop of strong tourism arrivals, airport expansion and positive accommodation performance bodes well for future accommodation and tourism infrastructure investment in the region.