There were 95 million visitors to regional Australia in 2016 who engaged in food and wine tourism activities (Source: Tourism Research Australia).
Australia is well positioned to benefit from the growing demand globally for food and wine as part of the travel experience. Our unspoilt landscapes produce an incredibly wide variety of fresh and alluring produce. Food and wine now accounts for one in five dollars spent by international tourists in Australia.
Tourism Australia’s research shows that for people who have visited Australia they ranked it second across the 15 major markets for its food and wine experiences (60 per cent) behind France and ahead of Italy. More importantly though, for visitors from China, USA, France, India, Indonesia, Malaysia the UK and South Korea, Australia is ranked as the number one destination in the world for food and wine.
The enjoyment of food and wine is integral to the Australian tourism experience, embodied by quality ingredients, fresh produce and innovative cuisine. Australia's reputation as a premium wine-producing country is undisputed. What's more, Australia's regional areas boast world-class restaurants, with 14 of the top 100 restaurants in the country located outside of capital cities.
Explore below and be inspired by an industry creating some of the world's best food and wine in some of the world's most stunning surroundings or contact one of our investment specialists for comprehensive and confidential assistance that will save you time and money, and help you make the right investment decision.
Select one of these enticing Australian food and wine destinations to find year-on-year tourism demand and supply data. Or visit Tourism Research Australia's website for the profiles of over 200 local government areas.
Jackalope hotel opens on the Mornington Peninsula
This might be the first Jackalope, but it certainly won't be its last. Li, who bought the Willow Creek vineyard in 2013 for a reported $9.5 million, more recently added Flinders Lane's Maria George building to his portfolio, with plans already under way to turn it into the second Jackalope.Add to my sales tool kit
d’Arenberg winemaker Chester Osborn reveals inside of his latest mad venture
A ROOM where visitors inhale wine, a virtual fermenter into which you will “fall” and a smell-a-rama corner derived from 30 flagons — they could be creations straight out of Lewis Carroll’s Alice’s Adventures in Wonderland. Instead, they are some of the features taking shape at d’Arenberg’s latest venture — the new wine centre.Add to my sales tool kit
Inside St Hugo’s New Home for Luxury in the Barossa Valley
“We’ve been working on this project now for five years, and the last 18 months of that have been construction,” says Greg Stirling, Head of Brand Sites and Visitation at Pernod Ricard. Now, with this new luxurious cellar door and set of private wine experiences, the St Hugo name cements that high-end reputation. The cellar door is much more than your standard stop, pour, sniff and quaff cellar door.Add to my sales tool kit
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Beaches and Islands
Most of Australia's population lives close to the coastline and the beach has long occupied a special place in the Australian identity. The Australian coastline is where three of the world's great oceans meet: the Pacific, Indian and Southern oceans. The beach is also a place where people from all over the world meet, mix and live.Add to my sales tool kit