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Food and Wine

Australia is well positioned to benefit from the growing demand globally for food and wine as part of the travel experience. Our unspoilt landscapes produce an incredibly wide variety of fresh and alluring produce. Food and wine now accounts for one in five dollars spent by international tourists in Australia.

Tourism Australia’s research shows that for people who have visited Australia they ranked it second across the 15 major markets for its food and wine experiences (60 per cent) behind France and ahead of Italy. More importantly though, for visitors from China, USA, France, India, Indonesia, Malaysia the UK and South Korea, Australia is ranked as the number one destination in the world for food and wine.

The enjoyment of food and wine is integral to the Australian tourism experience, embodied by quality ingredients, fresh produce and innovative cuisine. Australia's reputation as a premium wine-producing country is undisputed. What's more, Australia's regional areas boast world-class restaurants, with 14 of the top 100 restaurants in the country located outside of capital cities. 

There were 95 million visitors to regional Australia in 2016 who engaged in food and wine tourism activities (Source: Tourism Research Australia).

Explore below and be inspired by an industry creating some of the world's best food and wine in some of the world's most stunning surroundings or contact one of our investment specialists for comprehensive and confidential assistance that will save you time and money, and help you make the right investment decision.

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Select one of these enticing Australian food and wine destinations to find year-on-year tourism demand and supply data. Or visit Tourism Research Australia's website for the profiles of over 200 local government areas.