Australia is located in close proximity to the world’s largest aviation market.
Aviation is expected to remain a positive factor for Australian tourism, with forecasts of stronger loads and yields on Australian routes. By 2020, airline capacity in Australia is predicted to increase by 50 per cent.
The Growth of International Aviation Capacity to Australia
Over the last two decades, international aviation capacity to Australia has grown from 9.3 million inbound seats in 1995 to 24.6 million seats in 2016, which represents a 4.9 per cent average annual growth rate. This increase has been driven by increased capacity from New Zealand, Southeast Asia (Singapore, Malaysia and Indonesia), China, the Middle East and the USA.
Aviation Routes, Flights and Seats to Australia
For the month of November 2016, the Department of Infrastructure and Regional Development reported fifty-nine international airlines that operated scheduled services to/from Australia. International scheduled passenger traffic for the month had a year-on-year increase of 7.1 per cent, reaching 3.025 million (Source: Department of Infrastructure and Regional Development, November 2016).
Airline Partnerships and Aviation Development
Tourism Australia works with over 20 airline partners across key international markets each year. Tourism Australia has long-term strategic marketing agreements with eight airlines, which outline a spirit of cooperation and matched investment in key international markets. These airlines are: Virgin Australia, Etihad Airways, Qantas Airways, Air New Zealand, Singapore Airlines, China Southern Airlines, China Eastern and Air China. Tourism Australia also works with a number of other airlines on market-specific campaigns.
In addition to this, Tourism Australia partners with Australia’s key international airports and State and Territory Tourism Organisations (STO) to build demand for existing flights and new routes through cooperative marketing. Tourism Australia works collaboratively with Austrade to advocate across government for policy improvements to facilitate greater visitor access and tourism investment.