Source: Tourism Australia
Australia is located in close proximity to the world’s largest aviation market.
Aviation is expected to remain a positive factor for Australian tourism, with forecasts of stronger loads and yields on Australian routes. By 2020, airline capacity in Australia is predicted to increase by 50 per cent.
The Growth of International Aviation Capacity to Australia
Over the last two decades, international aviation capacity to Australia has grown from 9.3 million inbound seats in 1995 to 26 million seats in 2017, which represents a 5.0 per cent average annual growth rate. This increase has been driven by increased capacity from New Zealand, Southeast Asia (Singapore, Malaysia and Indonesia), China, the Middle East and the USA. International aviation capacity is expected to grow 7 per cent in 2017, with the bulk of growth coming from China.
Aviation Routes, Flights and Seats to Australia
For the month of December 2017, the Department of Infrastructure and Regional Development reported sixty-one international airlines that operated scheduled services to/from Australia. International scheduled passenger traffic for the month had a year-on-year increase of 5.3 per cent, reaching 39.616 million.
Total seats made available on international scheduled operations to/from Australia during December 2017 were 3.827 million, an increase of 4.6 per cent compared to December 2016. (Source: Department of Infrastructure and Regional Development, December 2017).
Airline Partnerships and Aviation Development
Tourism Australia works with over 20 airline partners across key international markets each year. Tourism Australia has long-term strategic marketing agreements with eight airlines, which outline a spirit of cooperation and matched investment in key international markets. These airlines are: Virgin Australia, Etihad Airways, Qantas Airways, Air New Zealand, Singapore Airlines, China Southern Airlines, China Eastern and Air China. Tourism Australia also works with a number of other airlines on market-specific campaigns.
In addition to this, Tourism Australia partners with Australia’s key international airports and State and Territory Tourism Organisations (STO) to build demand for existing flights and new routes through cooperative marketing. Tourism Australia works collaboratively with Austrade to advocate across government for policy improvements to facilitate greater visitor access and tourism investment.