Source: International Visitor Survey YE December 2016, Tourism Research Australia
As the world’s eleventh largest national tourism market, based on international tourism receipts, Australia offers significant opportunities for investment in tourism infrastructure.
Key Facts & Figures
- Australia ranks 1st globally for visitor spend per trip (Source: UNWTO)
- Australia ranks 11th globally for tourism receipts (Source: UNWTO)
- $53 billion (A$) Direct tourism GDP increased by 7.4 per cent in 2015-16 (Source: Australian Bureau of Statistics)
- $39.1 billion (A$) International visitor expenditure for year ending December 2016 increased by 7 per cent year-on-year (Source: Tourism Research Australia)
- $34.2 billion (A$) Tourism exports (international tourism consumption in Australia) increased by 11.1 per cent in 2015-16 (Source: Australian Bureau of Statistics)
- 8.3 million total international arrivals for year ending December 2016, up 11 per cent year on year (Source: Australian Bureau of Statistics)
- 580,200 people directly employed, equivalent to 5 per cent of Australia's workforce (Source: Australian Bureau of Statistics)
- Identified as one of 5 super growth industries to drive future prosperity of Australia (Source: Deloitte)
Australia has a growing international visitor market supported by a strong domestic travel base:
- International visitors spent a record $39.1 billion in 2016 – seven per cent or $2.5 billion more than the previous year
- International visitor numbers reached 7.6 million in 2016, increasing 11 per cent, while nights were up 2 per cent to 253 million
- Domestic overnight visitor expenditure reached a record high of $61 billion in 2016, an increase of five per cent on the previous year
- Domestic travellers took 90.7 million overnight trips in 2016, up four per cent on the previous year
Source: Tourism Research Australia
The map below shows international tourism statistics, including visitation and spend, across Australia's states and territories.
Top International Markets by Spend
In 2016 strong growth was reported across most of Australia’s major markets including New Zealand, the US, Canada, China, Singapore, Hong Kong, Indonesia, Malaysia, India, Korea, Germany, France and Italy.
In addition to this, China, the UK, the US, New Zealand and Japan were the five major markets that contributed just over half (A$20.9 billion) of the total spend for the year.
2020: A strategy for growth
Tourism 2020 is a whole-of-government and industry long-term strategy to build the resilience and competitiveness of Australia’s tourism industry and grow its economic contribution. It focuses on improving the industry’s performance and competitiveness by pursuing new opportunities for growth and addressing supply-side factors.
The Tourism 2020 goal is to achieve more than $115 billion in overnight spend by 2020 (up from $70 billion in 2009).
The graph below showcases how we're tracking against the Tourism 2020 goal.
Historic Tourism Demand
Australian hotels have an extremely stable demand base. Demand across Australia’s hotel market has continued to sustain continuous annual growth, despite the short term impact of one-off events like SARS, the Asian Economic Crisis in 2007 and the September 11 terrorism attacks.