Business events are major contributors to the Australian visitor economy. Business events visitors are high yield, spending on average double the amount of an international leisure visitor per night.
Why meeting planners consider Australia
With Australia’s proven track record of successfully delivering events, a reputation as a place offering innovative and welcoming people, world class business events products, unique wildlife, beautiful landscapes and excellent cuisine and wine, it’s no wonder that the appetite for Australia as a leading business events destination continues to grow.
From international food and wine festivals and renowned racing carnivals to action-packed cycling and the grand slam tennis, Australia hosts several premier events year-round.
How Australia ranks globally for consumer events
When looking into six different event categories that primarily feature in Australia's event offering, research showed that Nature and Wildlife events are the most appealing to international visitors, followed by Food and Wine, and then Sporting Events. Eastern markets are also more likely to align their travel with an event or festival of interest.
For more information, visit Tourism Australia's Consumer Profiles.
In response to the Coronavirus (COVID-19) pandemic, some events in Australia have been postponed for 2020. We encourage travellers to visit the individual event websites for the most up-to-date information.