Spectacular natural beauty. A pristine environment. Some of the friendliest, most welcoming people in the world. Modern cities. World-class food and wine. An extraordinarily diverse population. Incredible experiences in both cities and regional areas alike. These are only a few of the things that make Australia one of the most desired destinations in the world.
From a social media perspective, Tourism Australia is the world’s most followed national tourism organisation. See below some of the beautiful content generated by our followers and used to market Australia to the world.